Copy of Coca Upcycling

Overview

Partner

MBBank

Bank

Scope of Work

Thiết kế nhận diện

Year

2022

GIFTS WITH

A GREEN MESSAGE FOR COCA-COLA

A GIFT FOR A WORLD

WITHOUT WASTE

Corporate gifts are one of the familiar touches of the brand to customers. Small gifts have great mental value, play an important role in building, coordinating, and maintaining the image and impression of the business, as a premise for long-term cooperation relationships with partners.

With Coca-Cola Vietnam, the gifts are not only grateful to partners and customers, but also convey the spirit of respecting the beauty of Vietnamese culture along with the message: "For a world without waste".

Picture from Recycle Right Bins project by Tommy Cheong

PATTERNS FROM THANG LONG CITADEL

Interestingly, Coca-Cola Vietnam highly appreciated the patterns from Thang Long Citadel introduced by VAN•HOA, thereby recommending us to build and propose a suitable gift for their drink product, but at the same time, it still has to show the colors of Vietnamese culture and highlights the green message.

In order to simultaneously solve the story of the product's applicability and closely follow the customer's request, VAN•HOA designed a set of cup liners with decorative lotus motifs from the ancient Thang Long Imperial Citadel. The gift set includes a cup liner, a container, a card with a green message, and an outer bag designed according to Coca-Cola's familiar identity.

The set of 6 lotus patterns through the ages belongs to one of the recent projects of digitizing patterns of VAN•HOA, which can be applied to a variety of designs and products, giving a unique impression of Vietnamese culture. At the same time, the wicker wood material also conveys a meaningful message about protecting the environment!