KNST 2021 | VAN•HOA

Overview

Partner

MBBank

Bank

Scope of Work

Brand Identity

Year

2021

VISUAL IDENTITY DESIGN

UNLEASHING CREATIVE IDENTITY

EVENT BRAND IDENTITY

Brand identity is an essential element to help businesses identify their own niche to stand out more in any industry. Therefore, when working with each partner on various design projects, from products and services to events, VAN•HOA always emphasizes the importance of building a brand identity.

UNLEASHING CREATIVITY WEEK

At the end of last year, VAN•HOA had the honor to participate in a series of creative events under two roles: designing event brand identity and supporting communication for Unleashing Creativity Week 2021.

Unleashing Creativity Week is an important initiative with the participation of communities and creative organizations from the fields of culture, art, heritage, architecture, fashion,... to raise awareness, community cohesion, contributing to the creation of Hanoi - a Creative city in the UNESCO Creative Cities Network.

CONCEPT EXPLANATION

The main inspiration is taken from the image of the connecting thread: Each industry, one activity, one creative practitioner - from the past to the present and the future - connected as strong as threads, together weaving various and colorful fabrics. Combined with the shape of the letter "S" - the starting point of the word "Sang tao". At the same time, the letter "S" is also the typical shape of Vietnam.

The basic color set of the brand identity is inspired by the earth color palette in the Dan Do Lab space of artists Nguyen Duc Minh and Nguyen Duc Phuong. The colors of the Week are also influenced by the color set of apricot pottery at the center at 22 Hang Buom, where the series of events of the Unleashing Creativity Week 2021 will take place.

APPLICATIONS

After forming the concept, the event brand identity is applied and integrated throughout from social networks to the experience in the physical space and the event's information printing array.