ShaperAid | VAN•HOA

Overview

Partner

RMIT Alumni Vietnam

Scope of Work

Creative concept development
Key visual identity design
Merch & POSM Design
Circular design
Spatial branding experience

Year

2024

EXHIBITION

RMIT Alumni Green Business Showcase 2024

RMIT ALUMNI GREEN BUSINESS SHOWCASE 2024

The RMIT Alumni Green Business Showcase 2024 is a collaborative initiative between VAN•HOA and RMIT Alumni Vietnam, with the shared goal of creating an exhibition that both inspires and sparks practical solutions for businesses.

CIRCO DESIGN APPROACH

During the design process, VAN•HOA observed that many marketing and branding efforts, particularly at events, unintentionally generate significant waste. Many beautifully crafted materials and installations are used once only to be discarded later.

To counter this, we adopted the CIRCO Circular Design Method, developed in the Netherlands and introduced in Vietnam by GIZ. CIRCO encourages designers to consider the entire lifecycle of a product, from creation and utility to reuse and regeneration. More than just a methodology, it fosters a sustainable mindset that transforms the entire creative process.

THE GREEN SPIRAL CONCEPT

In response to a brief that emphasized reusability and recyclability, VAN•HOA developed the Green Spiral concept, a symbol of continuous movement and circularity. The idea was embedded throughout: from spatial layout and material selection to booth construction and modular installation. Every element was designed for ease of assembly, upgrade, and reuse, enabling efficient execution and future adaptability.

A highlight of the project was the use of eco-friendly materials such as wood and fabric. Booths were built for modularity, easy to assemble, disassemble, and repurpose, thus extending their lifecycle across future exhibitions and events.

In response to a brief that emphasized reusability and recyclability, VAN•HOA developed the Green Spiral concept, a symbol of continuous movement and circularity. The idea was embedded throughout: from spatial layout and material selection to booth construction and modular installation. Every element was designed for ease of assembly, upgrade, and reuse, enabling efficient execution and future adaptability.

A highlight of the project was the use of eco-friendly materials such as wood and fabric. Booths were built for modularity, easy to assemble, disassemble, and repurpose, thus extending their lifecycle across future exhibitions and events.

In response to a brief that emphasized reusability and recyclability, VAN•HOA developed the Green Spiral concept, a symbol of continuous movement and circularity. The idea was embedded throughout: from spatial layout and material selection to booth construction and modular installation. Every element was designed for ease of assembly, upgrade, and reuse, enabling efficient execution and future adaptability.

A highlight of the project was the use of eco-friendly materials such as wood and fabric. Booths were built for modularity, easy to assemble, disassemble, and repurpose, thus extending their lifecycle across future exhibitions and events.

APPLICATION IN EXHIBITION DESIGN

The showcase booths were created based on the principles of Reduce – Reuse – Recycle, using a minimal structure of three vertical posts, four wooden connectors, and a tensioned fabric surface. Without glue or non-recyclable fasteners, the entire setup was quick to assemble and simple to repurpose for various contexts.